That's the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 
Cookies 101: A timely refresher 
Why are third-party cookies going away? 
Google's search for a "suitable alternative" 
Consumer cookies: Consent, clarity, and control 
The "that guy" anecdote 
Personalization pipe dreams 
Chicken and egg, or horse and cart? 
LINKS: www.dacgroup.com (http://www.dacgroup.com) | ATTRIBUTES: "radio band.wav" by Paper Jam of Freesound.org

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

Cookies 101: A timely refresher Why are third-party cookies going away? Google's search for a "suitable alternative" Consumer cookies: Consent, clarity, and control The "that guy" anecdote Personalization pipe dreams Chicken and egg, or horse and cart? 

LINKS: www.dacgroup.com | ATTRIBUTES: "radio band.wav" by Paper Jam of Freesound.org