From "welcome back" to Westworld
Inside the Funnel
English - November 03, 2020 13:00 - 39 minutes - 35.8 MB - ★★★★★ - 24 ratingsMarketing Business Management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: That’s the way the cookie crumbles
Next Episode: Should we rage against the AI machine?
On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.
The Christopher Nolan Guide to PersonalizationSocial's wacky algorithmsThinking, Planning, Doing, FeelingThe choir of positive reinforcementHas too much personalization broken the world?How poor targeting spoiled Nasser's ChristmasHello, Proove Intelligence!LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org