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Back to the cookie-less future
Inside the Funnel
English - June 07, 2021 14:00 - 43 minutes - 39.5 MB - ★★★★★ - 24 ratingsMarketing Business Management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:
Why are third-party cookies going away?User Tracking 101Privacy-preserving approaches to real-world problemsWhat the FLoC?Welcome to cohort party 29056!The Three-Step Cookie Doomsday Preparedness Plan™LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "Digital advertising in a cookie-less future" (Feb 2020) | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) | DAC: "How to respect data privacy in the digital age" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org