Behind the Business
15 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 20 ratingsBehind the Business is a podcast dedicated to the data, technology and analytics used by the business side of sports. Whether you’re looking to learn from industry experts making data-driven decisions, discover new ways executives are using analytics on a daily basis, or simply figure out how to leverage the power of business intelligence in your organization, this is the podcast for you. Each episode features topics like: sports business, analytics, business intelligence, sports marketing, big data, CRM and more.
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Episodes
14: The Evolution of Business Careers in Sports w/ Russell Scibetti & Adam Grow
January 30, 2020 10:00 - 41 minutes - 61.9 MBIt’s striking how much the sports business industry can feel like a big family. Just as the relationships in sports business evolve, so do the careers. Whether you’re just starting your career in sports business or you’re searching for a new venture, there are a few tips to keep in mind. 1. There’s not just one path on which to enter the industry. Everybody has their own story of growth and evolution within the sports business industry. 2. You may be in marketing or ...
13: Sports Marketing & Early Data Warehousing Adoption w/ Jay Riola
December 17, 2019 17:00 - 55 minutes - 91.1 MBThe Orlando Magic business team realized the benefits of data warehousing early on in the game. Coincidentally, the new Amway Center was just opening its doors when the Magic made the plunge into advanced analytics. It was a match made in sports business heaven. In this episode of Inside Sports Business Intelligence, we catch up with the Orlando Magic’s Senior VP of Strategy & Innovation, Jay Riola. He discusses three vital steps to adopting new technology like data w...
12: The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG
November 19, 2019 16:14 - 40 minutes - 65.1 MBMaking the live event fan experience as outstanding as possible takes two things: 1) The right people 2) The right tech At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day. In this episode of Inside Sports Business Intelligence, I talk with Robert about: Handling the notable growth of his department Hiring for the right attitude (not necessarily skill set) The u...
11: Leaders Week 2019: Engaging a Global Audience w/ Atul Khosla and Meredith Starkey
October 29, 2019 20:00 - 32 minutes - 50.4 MBFilling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for everyone, across both physical and digital. This requires contributions from stakeholders across marketing, ticketing, partnerships, operations and more. Leaders Week in London connects senior industry leaders to create conversations focused on the future of sport, and nothing drives the future...
10: How to Educate Fans on New Teams & Stadiums w/ Amy Johnson
September 18, 2019 10:00 - 46 minutes - 75.1 MBWithin the last three years, LA has welcomed two NFL teams back into its arms. The city will also be opening the newest stadium and entertainment complex as the home of the Rams and Chargers in 2020. In the latest episode of Inside Sports Business Intelligence, we speak with the Director of Database & Analytics for the LA Entertainment District at Hollywood Park, Amy Johnson. She fills us in on: Educating a fanbase on new teams and venues Building trust within the sports marketing i...
9: BI and Marketing Coordination: Making a Gameplan w/ Hart Zwingelberg
August 20, 2019 14:00 - 34 minutes - 49 MBWe’re broadcasting LIVE from SEAT Conference 2019 at the Daytona International Speedway! We’re joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, Hart Zwingelberg. He’s here answering all our questions on managing the gobs of data the Eastern Conference MLS team pulls in. In this episode, we cover skill development, dynamic ticket pricing, SEAT Conference and more.
8: From Data to Mobile to Fan Experience: Key Takeaways From the Horizon Summit
July 16, 2019 10:00 - 40 minutes - 64.9 MBHow is data being used in the sales process in sports? And what are the trends we’re seeing with mobile? We had the chance to sit down with some of the speakers and creators of the SportTechie Horizon Summit to explore these topics. To help with our discussion we talked with: Dan Smith, Director, Customer Strategy & Success, KORE Software. Anthony Perez, CEO, VenueNext. Cole Cook, Senior Manager, Business Analytics, Arizona Coyotes. Taylor Bloom, CEO, SportTechie. Moon Javai...
7: The Convergence of Business Intelligence and the Fan Experience with Al Guido, President of the San Francisco 49ers
June 25, 2019 10:00 - 31 minutes - 51.5 MBIf your Business Intelligence team is newer, you’re probably still proving its value to your senior leadership. But what if you could get to a point where your team no longer has to convince those executives of the value you can add? What if they were reaching out to you because they know the value that you can provide? How do you even get to that point? Al Guido is President of the 49ers and is CEO of Elevate Sports Ventures, a best-in-class sports and entertainment consultancy. His Bu...
6: How the Business Intelligence Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins w/ Kris Knief
June 11, 2019 08:00 - 22 minutes - 35.1 MBIn 2017 the Vegas Golden Knights skated their first season. No one expected much. And yet, they made it to the Stanley Cup Finals. The team did their work on the ice. But the off-ice team did theirs, too. Think about trying to sell hockey in the middle of the desert. Challenging, right? Especially when you’re working with a brand new team. But that’s not the only challenge the business teams faced. Vegas is a relatively small local market. But there’s also an abundance of tourism. So, ...
5: How Neda Tabatabaie is Driving Innovation for the San Jose Sharks
May 14, 2019 08:00 - 46 minutes - 74.2 MBIn this episode of Inside Sports Business Intelligence, I interviewed Neda Tabatabaie, Vice President of Business Intelligence for the San Jose Sharks. We talked about how Neda is taking lessons from Silicon Valley to drive innovation and create the best possible experience for team fans.
4: Creating a Business Intelligence Team That Wins w/ Chris Zeppenfeld
April 16, 2019 10:00 - 51 minutes - 85.5 MBIn this episode of Inside Sports Business Intelligence, our guest is Chris Zeppenfeld. He’s the VP of Business Intelligence for the Charlotte Hornets. On today’s show, Chris is talking about how to put together a winning business intelligence team.
3: Managing Rapid Digital Transformation in Sports BI w/ Mark Bashuk
April 02, 2019 07:00 - 32 minutes - 50.9 MBEvery industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation, data capture, and managing tech teams. On this episode of Inside Sports Business Intelligence, we sat down with Mark Bashuk, Director of Business Analytics at the Oakland A’s. His department went from 2 people to 7 since he started, became involved in nearly every area of business, and helped w...
2: WISE Panel From SSAC
March 19, 2019 09:00 - 47 minutes - 67.3 MBA Special Edition! On February 28th, the day before the Sloan Sports Analytics Conference started, KORE co-hosted an event with WISE (Women In Sports and Events) called Getting WISE With Analytics Experts in digital marketing and analytics space. With moderator Rachel Holt (NESN), you’ll learn from Jennifer Hinkle (VP of Digtial Marketing with the Washington Redskins), Heidi Browning (EVP/CMO at the NHL), and Victoria Barnaby (Director of Brand and Interactive Marketing at ‘47). We we...
1: Using Data Analytics To Improve The Fan Experience w/ Aaron LeValley
March 12, 2019 16:00 - 21 minutes - 32.3 MBIn our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan experience through data analytics. You win or lose in sports, but the fans should love their time at the event. Aaron is tackling one problem at a time in a dynamic LA market, but has more recently been looking closely at the communication and storytelling that brings analytics to life. Trackabl...
0: Welcome to the Inside Sports Business Intelligence Podcast
February 17, 2019 08:00 - 7 minutes - 12 MBInside Sports Business Intelligence is a podcast dedicated to the data, technology and analytics used by the business side of sports. Whether you’re looking to learn from industry experts making data-driven decisions, discover new ways executives are using analytics on a daily basis, or simply figure out how to leverage the power of business intelligence in your organization, this is the podcast for you. Each episode features topics like: sports business, analytics, business intelligence...