Erin Fults: Making Sense and Strategy out of Marketing

You’ll likely find as many different definitions of the term “marketing” as individuals asked to define it. While it may still be a mystery to some, Erin Fults has built her career developing marketing and messaging strategies for her small business clients, enabling them to cut through the noise and confidently grow their businesses. She talks with Inside Source about the evolution of her own business, her unlikely career path, and helping companies get the most bang for their marketing bucks.