Ep. 106 - Amy Jo Kim - Innovation Consultant and Author of “Game Thinking"

Inside Outside Innovation

English - June 28, 2018 04:02 - 17 minutes - 16.2 MB - ★★★★ - 17 ratings
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Previous Episode: Ep. 105 - Randy Komisar with Kleiner Perkins and "Straight Talk for Startups" Author

Next Episode: Ep. 107 - Azeem Azhar with Innovation Newsletter "Exponential View"

Product Development to Create Raving Fans Using Game Thinking

Amy Jo Kim is a longtime innovation consultant and author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.

With a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success.

Check out her book at https://gamethinking.io

If you are interested in product development, check out Brian's interview with Laura Klein at https://insideoutside.io/podcast/ep-34-laura-klein-w-lean-startup-for-product-design/

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