Sales and marketing alignment with Intercom's Jeff Serlin and Brian Kotlyar
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
English - September 20, 2018 14:14 - 36 minutes - 33.5 MB - ★★★★★ - 74 ratingsTechnology leadership software business entrepreneurship technology entrepreneur marketing careers startup finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brian Donohue, Director of Product Management at Intercom
Next Episode: Jake Knapp on redesigning the way we work
All's well when revenue is growing up and to the right, but what happens when the business misses a sales target? That's when sales and marketing fingerpointing takes place, and constructive partnership grinds to a halt. We brought Intercom's Director of Sales Operations, Jeff Serlin, and Director of Demand Generation, Brian Kotlyar, together to discuss what it takes to create true sales and marketing alignment that prevents fingerpointing and drives meaningful growth.
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