Eric Siu, CEO at Single Grain
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
English - March 29, 2018 17:04 - 30 minutes - 27.7 MB - ★★★★★ - 74 ratingsTechnology leadership software business entrepreneurship technology entrepreneur marketing careers startup finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brian Rothenberg, VP and GM at Eventbrite
Eric Siu has helped some of the biggest brands in tech, including Amazon, Lyft, Intuit and Salesforce, grow their revenue. Also the host of two podcasts – Marketing School and Growth Everywhere – using content to nurture and ultimately convert leads is Eric’s sweet spot. In this chat with Intercom's Adam Risman, Eric explains why content is a channel worthy of early investment, the tactics he sees as underutilized, when to ask your audience for something in return, and more.
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