Working with Amazon, part 1: Keywords, categories, and advertising, with guest Ian Lamont
Inside Independent Publishing (with IBPA)
English - February 21, 2019 08:02 - 21 minutes - 20 MB - ★★★★★ - 17 ratingsSociety & Culture Business publishing media writing bookselling marketing books book design ebooks book distribution book marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Working with Amazon, part 1: Keywords, Categories, and Advertising, with guest Ian Lamont
Part 1 of a wide-ranging interview with Ian Lamont of i30 Media about selling, promoting, and advertising your books on Amazon, plus tips for getting reviews and understanding Amazon’s Terms of Service.
Highlights include:
CreateSpace and the not-so-smooth conversion to KDP
using and choosing keywords and categories for your book
placing ads on Amazon and understanding ACOS to know if you’re making a profit or not
art there alternative to Amazon?
Ian Lamont’s blog is at http://leanmedia.org/blog/.
Participants
Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides (in30minutes.com). He is also a director and treasurer of the Independent Book Publishers Association, and serves on IBPA's Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to focus creativity, streamline production, and create media that audiences love. A graduate of Boston University and the Massachusetts Institute of Technology, he lives in the Boston area with his family. Follow him on Twitter at @ilamont and read his blog about the publishing industry at leanmedia.org/blog.
Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.