Improving your Amazon performance by tweaking your “relevancy score,” with guest Penny Sansevieri of Author Marketing Experts

Inside Independent Publishing (with IBPA)

English - October 29, 2020 07:05 - 37 minutes - 34.3 MB - ★★★★★ - 17 ratings
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Previous Episode: What’s new and what’s changed? How the pandemic has transformed publishing, with Angela Bole of IBPA.

Next Episode: Virtual Frankfurt and Licensing Update, with MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting

Every book has to earn its place in Amazon’s discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your book’s visibility and relevance using keywords, your author page, and more.

Topics Covered

• Amazon, a force for good or for evil?
• How to make Amazon work for your book
• Remember, at its heart, Amazon is just a giant search engine
• Why you should avoid long preorders
• Amazon advertising and keywords: keywords strings vs. single words, which is better?
• The Amazon book page, crucial but how do you make it work to your benefit?
• If you have Author Seller Central . . . controlling the back end
• The super-secret and barely understood Amazon Relevancy Score: what is it? how do you boost it?
• ads: is a call to action enough or do you need more?
• work the Kindle side, not the pbook side

Links

Author Marketing Experts
http://www.amarketingexpert.com/

Penny on Twitter: @bookgal
Penny on Instagram: therealbookgal

How to Sell Books by the Truckload on Amazon - 2020 Updated Edition: Learn how to turn Amazon into your 24/7 sales machine!
https://tinyurl.com/y6bpsxao

Ian Lamont's videos on YouTube about Amazon
https://tinyurl.com/y5mhlslm

Participants

Penny C Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

She was named one of the top influencers of 2019 by New York Metropolitan Magazine.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon Optimization programs as well as Social Media/Internet book marketing campaigns. She is the author of 18 books, including "How to Sell Your Books by the Truckload on Amazon," "Revise and Re-Release Your Book", "5-Minute Book Marketing,' and "Red Hot Internet Publicity," which has been called the "leading guide to everything Internet."

AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.