Inside Fashion Marketing by Zalando Marketing Services artwork

#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore

Inside Fashion Marketing by Zalando Marketing Services

English - December 08, 2022 02:00 - 17 minutes - 14.6 MB - ★★★★★ - 2 ratings
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Previous Episode: #30 Ellesse’s Fresh Perspective on all things Gen Z!
Next Episode: #32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver

This week Andreas is speaking with Josephine Baaden, Reebok’s Account Manager at ZMS about Reebok’s sell-out success and the impact ZMS can have on a brand’s performance and branding. Recently Reebok dropped a limited edition of their cult classic–Club C 85, customized by Maxplore, one of Germany’s biggest sneaker customizers, exclusively on Zalando via zPlus. Maxplore used his innovative and signature coffee-dying technique to create 50 unique sneakers. ZMS' mission was to capture Reebok’s exclusive collaboration with bold images and authentic storytelling, combining the creative approach with an extensive media campaign. The sneaker drop sold out in minutes! Get the full scoop in today’s episode.