#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
Inside Fashion Marketing by Zalando Marketing Services
English - July 21, 2022 01:00 - 20 minutes - 17.2 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS.
Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.
The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS.
Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.