#17 - Beauty brand 3INA: Skyrocketing performance, steered by data
Inside Fashion Marketing by Zalando Marketing Services
English - March 31, 2022 01:00 - 11 minutes - 9.92 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #16 Unmissable partner opportunities on Zalando!
This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty brand optimizes customer engagement with data.
Hear all about 3INA’s performance marketing strategy on Zalando, how it reaches customers and leverages data to achieve maximum customer-centricity, and how it puts a focus on genderless and inclusive beauty, in particular in its “Generation Skin” campaign. Wanna read more? Check out how 3INA is steering customer centricity with data-driven marketing.