#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
Inside Fashion Marketing by Zalando Marketing Services
English - February 17, 2022 02:00 - 15 minutes - 12.6 MB - ★★★★★ - 2 ratingsMarketing Business Management mode business b2b brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link: https://bit.ly/3owfIF8
Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data analysis: https://zln.do/34B4Lep
Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link.
Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data analysis.