The Future of Tradeshows: IMEX on community with Carina Bauer

Inside Events by Swapcard

English - May 11, 2021 14:26 - 30 minutes - 27.5 MB - ★★★★★ - 10 ratings
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Previous Episode: How Informa Is Hosting 30,000-Strong In-Person Events With Hayley Haggarty

Next Episode: Community as an Event Strategy with Endless Events’ Kyle Kocinski

Carina tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating.

In this episode, she dishes on the hopes for Novembers’ IMEX show in Vegas and goes into some detail about their upcoming digital activations.

IMEX is leading the industry in original virtual ideas such as gamification. You might just get some ideas for your next event!

Carina also discusses the role of technology in the future of events and how IMEX is convincing exhibitors to follow them down the road less traveled.

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