Inside C&A Digital The Podcast
29 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 2 ratingsInsights from C&A Digital, a New York advertising agency.
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Episodes
Innovating to Serve: Non-Profit Roundtable
June 05, 2024 14:00 - 40 minutes - 28 MBIn the latest episode of Inside C&A Digital the Podcast, Elena was joined by an impressive panel of non-profit executives based in Westchester County: Nikki Hahn, MPA, President of Women's Enterprise Development Center Inc., and Chairwoman of Cure JM Foundation Laura Rossi, Executive Director of NY Community Trust, Westchester Division Karen C. Erren, CEO of Feeding Westchester They shared the #challenges and #opportunities of their organizations, and the innovative #marketing techniques...
Marketing Insights from Westchester Business Leaders - Inside C&A Digital 21
March 07, 2024 15:00 - 36 minutes - 25 MBIn the latest episode of Inside C&A Digital the Podcast, Chereese Jervis-Hill, President & Founder, Events & PR to Remember, Joe Guilderson, President, Corporate Audio Visual Services, and Sherri Heller, VP Marketing, C&A Digital join Elena to share their unique perspectives on #marketing and provide key insights they learned while growing their businesses. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: ht...
Leadership, DEI & Corporate Culture with Smita Pillai, Chief Culture & DEI Officer at Regeneron
February 20, 2024 21:00 - 33 minutes - 23.3 MBIn this episode, Elena Rivera-Cheek, MBA is joined by Smita Pillai – Chief Culture and DEI Officer at Regeneron. Join Elena and Smita as they discuss the topics of female leadership, DEI, and corporate culture. This episode is part of the Inside C&A Digital podcast, bringing you insightful conversations with leaders in the digital world. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagr...
Westchester Marketing Executives Tell All - Inside Copy & Art 19
December 26, 2023 13:00 - 43 minutes - 29.8 MBInside Copy & Art, The Podcast did something a little different this episode. Elena Rivera-Cheek, MBA https://www.linkedin.com/in/elenariveracheek/ was joined by three other Westchester marketing leaders for a roundtable discussion. Our guests were: Mike Dardano, Marketing Executive at BuzzPotential https://www.linkedin.com/in/michael-j-dardano-09b96814/ Stacey Cohen, CEO & President of CoCommunications https://www.linkedin.com/in/staceycohen2/ Christina Rae, President of Buzz Creators h...
Finding Your Purpose and Making an Impact with Maria Trusa of Yo Digo No Mas - Inside Copy & Art 18
November 15, 2023 11:00 - 35 minutes - 24.7 MBThe topics covered in this podcast are sensitive in nature regarding the sexual abuse of children and what is being done to prevent it. Today, we're diving into the amazing work of Maria Trusa and Yo Digo No Mas (I Say No More), a nonprofit that's making a real difference in raising awareness of child sexual abuse through education and support for survivors. Maria shares her inspiring story and some her accomplishments, as well as the accomplishments of the organization, including the first...
Marketing Strategies to Reach Your Audience with Ashley Richardson-George – Inside Copy & Art 17
September 20, 2023 21:00 - 25 minutes - 17.8 MBIn this episode of our podcast, Ashley Richardson-George, Chief Content Officer / Partner of Circus Maximus and Christina Reyes, SVP, Creative Director of Copy & Art discuss all things advertising and marketing. Ashley and Christina share tips on how companies can take big brand playbooks and translate those strategies to their own businesses. These leaders in advertising cover topics like ethnography, social media and how storytelling is extremely powerful to get your message across and ge...
Maintaining a Work-Life Balance with Halina Sabath - Inside Copy & Art 16
August 01, 2023 18:00 - 30 minutes - 20.6 MBIn this video, Halina Sabath, Creative Director at Today Media and Elena Rivera-Cheek, MBA, CEO of Copy & Art, discuss the importance of maintaining a work-life balance and how to achieve it. Halina and Elena share tips on how to make sure you stay productive while still being able to balance your life outside of work. They discuss the importance of creating a healthy work-life balance, and offer insights into the creative agency process. Hear from two successful women about the challenges ...
How the BCW is Changing the Westchester Business Landscape with Marsha Gordon - Inside Copy & Art 15
June 30, 2023 14:00 - 32 minutes - 22.5 MBIn this podcast episode, Marsha Gordon and Elena Rivera-Cheek, MBA discuss the crucial role of relationships in business. They emphasize the need for finding places to network with fellow business professionals in your area and how this can lead to long-term success. The episode explores the various ways in which relationships impact business, from networking and collaboration to trust and loyalty. Overall, Gordon and Rivera-Cheek highlight the importance of cultivating meaningful connection...
Jamie Schutzer Tells All - Inside Copy & Art 14
June 02, 2023 17:00 - 34 minutes - 23.9 MBDidn't everyone want to sell insurance when they grew up? Board Chairman of the Business Council of Westchester, Jamie Schutzer, sits down with Founder & CEO, Elena Rivera-Cheek, to talk about everything from his first BCW event to becoming the chairman. Watch this episode to learn more about the new BCW chairman and his objectives for the future of the council. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insight...
Unlock Your Brand's Potential with Innovative Tactics - Inside Copy & Art 13
May 09, 2023 18:00 - 56 minutes - 38.7 MBCan hold music be part of an innovative marketing strategy? In this podcast episode, Elena and Andrew Castellano of Sharc Creative discuss his expertise in audio advertising and what's on the horizon for podcasters, podcast advertisers, and listeners alike. Andrew shares his off-the-clock negotiation strategies and how the love he has for his family supports his career as head of Sharc Creative. Tune in to discover how to take your brand to the next level by thinking outside of the box with ...
Inside Copy & Art 12 - Targeted Digital Marketing: AI & Cemeteries? With Ari Sohn of Reclai
April 11, 2023 16:00 - 39 minutes - 27.3 MBIn this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers. We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing some ex...
Inside Copy & Art 11 - Choosing Your Challenges with Rafael Peralta of Bayer Pharmaceuticals
February 16, 2023 21:00 - 41 minutes - 28.3 MBElena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry. In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: h...
Inside Copy & Art 11 - Choosing Your Challenges
February 16, 2023 21:00 - 41 minutes - 28.3 MBElena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry. In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams. Find us on YouTube, Apple Podcasts, Spotify, Stitcher, and many more platforms. Follow us on social for more insights: https://www....
Inside Copy & Art 10 - What Makes a Mentor
January 26, 2023 21:00 - 45 minutes - 31.3 MBSince January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode. Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success. Find us on Apple Podcasts, Spotify, Stitcher, Youtube, and many more platforms. Follow us on social for more ...
Inside Copy & Art 10 - What Makes a Mentor with Stan Mehr and Lynn Collins
January 26, 2023 21:00 - 45 minutes - 31.3 MBSince January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode. Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on soci...
Inside Copy & Art 09 - Bringing Your Story to Work with Nate Gabler
January 09, 2023 10:00 - 44 minutes - 30.4 MBInside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work. Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team. Find us on Apple Podcasts, Spotify, Stitcher...
Inside Copy & Art 09 - Bringing Your Story to Work with Nate Gabler of Copy & Art
January 09, 2023 10:00 - 44 minutes - 30.4 MBInside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work. Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team. #InsideC&A Find us on Apple Podcasts, Spoti...
Inside Copy & Art 08 - Hospital Marketing with Dawn French of White Plains Hospital
November 09, 2021 21:00 - 1 hour - 49.4 MBIn this episode, Pam and Elena sat down with Dawn French to discuss smart hospital marketing strategies. Dawn is the Senior Vice President Marketing & Community Outreach at White Plains Hospital and shared how her team creates content that connects with patients interested in wellness and ensures the patient experience at the hospital is positive and meaningful. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insigh...
Inside Copy & Art 08 - Hospital Marketing with Dawn French
November 09, 2021 21:00 - 1 hour - 49.4 MBIn this episode, Pam and Elena sat down with Dawn French to discuss smart hospital marketing strategies. Dawn is the Senior Vice President Marketing & Community Outreach at White Plains Hospital and shared how her team creates content that connects with patients interested in wellness and ensures the patient experience at the hospital is positive and meaningful. Find us on Apple Podcasts, Spotify, Stitcher, and many more platforms. Follow us on social for more insights: https://www.inst...
Inside Copy & Art 07 - High-Performance Team Training with Aaron Salko of Stephen Gould
August 09, 2021 17:00 - 56 minutes - 38.6 MBWe sat down with Aaron Salko, Regional Sales Manager at Stephen Gould, to discuss his insights on training high-performing teams both in person and in the virtual space. Listen now to discover how preparing team members for professional success sets your business up for success. Plus, get a sneak preview of Aaron’s upcoming book on how to optimize your workforce by giving your training a personal touch. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more plat...
Inside Copy & Art 07 - High-Performance Team Training with Aaron Salko
August 09, 2021 17:00 - 56 minutes - 38.6 MBWe sat down with Aaron Salko, Regional Sales Manager at Stephen Gould, to discuss his insights on training high-performing teams both in person and in the virtual space. Listen now to discover how preparing team members for professional success sets your business up for success. Plus, get a sneak preview of Aaron’s upcoming book on how to optimize your workforce by giving your training a personal touch. Follow us on social for more insights https://www.instagram.com/copyandart/ https:/...
Inside Copy & Art 06 - Our Healthcare Marketing Outlook
June 30, 2021 20:00 - 17 minutes - 12 MBWe switched it up this week and recorded a creative business roundtable. The team covered several topics under the healthcare marketing umbrella. From the challenges of agency-to-agency to insights on client management, we had a lot to talk about! Join Elena, Laura, Pam, and Summer for this mixed bag of advertising insight. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagram.com/CADigitalN...
Inside Copy & Art 05 - Interview with Christina Reyes
June 17, 2021 13:00 - 11 minutes - 7.87 MBChristina Reyes is Copy & Art's Senior Vice President, Creative Director. We sat down with her to chat about how she manages the creative team and how she finds her inspirations. Follow us on social for more insights https://www.instagram.com/copyandart/ https://www.facebook.com/copyandartny/ https://www.linkedin.com/company/copy... https://twitter.com/copyandartny Check out our work at https://copyandartny.com
Inside Copy & Art 05 - Interview with Christina Reyes of Copy & Art
June 17, 2021 13:00 - 11 minutes - 7.87 MBChristina Reyes is Copy & Art's Senior Vice President, Creative Director. We sat down with her to chat about how she manages the creative team and how she finds her inspirations. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagram.com/CADigitalNY https://www.facebook.com/cadigitalny/ https://www.linkedin.com/company/cadigitalny/ https://twitter.com/CADigitalNY Check out our work at cadigi...
Inside Copy & Art 04 - Omnichannel Marketing
June 03, 2021 13:00 - 22 minutes - 15.3 MBWith so many advertising channels available in 2021, how can businesses ensure a cohesive experience across all marketing? We spoke to Max Bixby, our Senior Graphic Designer, about how brands can connect authentically with their audience while remaining consistent. Learn why it's important to consider a holistic brand strategy and what the difference is between omnichannel and multichannel marketing. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms...
Inside Copy & Art 03 - A Look Inside Our Agency to Agency Business Unit
May 22, 2021 00:00 - 23 minutes - 15.8 MBCopy & Art is unique in that we are an agency who work with other agencies. How does that work exactly? Our senior copywriter, Laura Kain, sits down with our Chief Creative Officer Elena Rivera-Cheek to explain the process. Listen on to learn how to create partnerships with an agency successfully and how to navigate agency relationships. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagra...
Inside Copy & Art 03 - Agency to Agency
May 22, 2021 00:00 - 23 minutes - 15.8 MBCopy & Art is unique in that we are an agency who work with other agencies. How does that work exactly? Our senior copywriter, Laura Kain, sits down with our Chief Creative Officer Elena Rivera-Cheek to explain the process. Listen on to learn how to create partnerships with an agency successfully and how to navigate agency relationships.
Inside Copy & Art 02 - In Service Of Others
May 12, 2021 16:00 - 24 minutes - 16.6 MBOne challenge ad agencies navigate is how to keep both clients and team members happy. Collaboration and community are core parts of Copy & Art’s company culture and brand ethos. We believe in not only providing great service to our clients but also operating in service to each other with compassion and empathy. Join Christina Reyes, our VP, Creative Director and Elena Rivera-Cheek, our Chief Creative Officer, as they discuss how the culture of service helped us build our business. #Insi...
Inside Copy & Art 01 - Elevating the Client Experience
April 22, 2021 21:00 - 22 minutes - 15.5 MBThis week, we spoke to Pam Kerlan, Copy & Art's VP of Client Experience. Pam is the first point of contact for most of our clients and is an expert in business development. Listen as she explains how Copy & Art stands out by being responsive and connecting with our clients on a real, personal level. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagram.com/CADigitalNY https://www.facebook....