Ruanne Brell - 'Advertising and social media guidelines for the Australian aesthetic market' #114

Inside Aesthetics

English - March 25, 2021 19:30 - 54 minutes - 74.7 MB - ★★★★★ - 66 ratings
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Previous Episode: Dr Andre Braz (Cosmetic Dermatologist) - The Beauty Of The World: Brazil & South America' #113

Next Episode: Dr Tapan Patel (Cosmetic Physician) - 'Wellness, mindfulness and how these concepts can be integrated into an aesthetic practice' - #115

Episode 114 sees the return of Ruanne Brell, a senior medico-legal solicitor at Avant (Australia's largest medical indemnity company).

In her previous two podcasts (Episodes 51 and 66) we focused on the patient and the medical professionals perspectives. We covered how cosmetic consultations should be approached and more importantly, what to do when things don't go as planned.

In today's episode we focus specifically on the legal implications of advertising cosmetic and injectable treatments in Australia. In an age where social media forms the bulk of many clinics marketing, we assess how this should be carried out in a compliant way and how to avoid being reported or penalised.

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