Inside Aesthetics - Episode 95

Inside Aesthetics

English - December 10, 2020 19:00 - 1 hour - 92.8 MB - ★★★★★ - 66 ratings
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Previous Episode: Inside Aesthetics - Episode 94

Next Episode: Dr Dev Banerjee (Sleep Physician) - 'The role of CBD (medical cannabis) in treating sleep disorders' #96

Episode 95 hosts Dani Lombard, a public relations (PR) expert based in Sydney, Australia. Dani co-founded 'Soda Communications' and has over 20 years of PR experience both in Australia & internationally. She specialises in beauty and wellness, helping businesses become more recognisable, trusted and successful.

In this episode we explore what exactly PR is, how it differs from advertising and get some insights into the various methods in which a specialised PR company can help an aesthetic business. We also touch on the tricky subject of what to do when there's badly publicity and how to limit the damage that this can have.