Dr Cara McDonald - 'Why do patients have injectables & how do they choose their injector?' #166
Inside Aesthetics
English - April 14, 2022 19:30 - 1 hour - 124 MB - ★★★★★ - 75 ratingsMedicine Health & Fitness Business wellnesspodcast australianpodcast cosmeticpodcast cosmeticsurgerypodcast drjakesloane injectablepodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia.
Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.
Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?
We explore:
- How the topic and the study came about
- What the challenges were of doing a study during the pandemic
- How the study was designed and how it was organised?
- What the main objectives of the study were
- The key questions in the survey and how the data was captured
- The breakdown of the data
- How any assumptions and biases were managed
- What the primary reason was why patients returned to their injector?
- What’s most important for patients to feel comfortable with an injector?
- What percent of patients felt like they had one specific feature that needed ‘fixing’?
- What proportion of patients wanted to slow down aging but still look natural?
- What proportion of patients love the ‘done’ look?
- Whether patients are truly happy to invest in the best quality treatments & results
- What proportion of patient aren’t happy with their appearance, even after treatments?
- A formula for calculating how much trust you can gain from your patients
- A suggested model for how consultations might be done by injectors
IA PATREON:
Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):
- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics)
- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)
- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)
- Access to our IA Business Hints & Tips (Videos of business hints and experiences)
- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)
- Access to our growing IA Library of clinical papers, books and resources
- Access to eight IA Webinars
- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)
- Shadowing opportunities in clinic with Dr Jake (additional cost)
CONTACT INFORMATION:
Subscribe to IA on Apple Podcasts
Other IA links:
Dr Jake Sloane:
David Segal:
Our guest: