Category creation: Jack Davies on creating demand for things no one's heard of

Perfectly Content

English - January 18, 2022 11:00 - 25 minutes - 17.8 MB
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Previous Episode: The well-oiled content machine: Erin Balsa and her internal content agency

Next Episode: Finding your niche: Tom Hitch on creating engaging content for LinkedIn

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling.

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