The Value of Investing in Intellectual Property (IP) Protection

Joe De Sena is the Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand with over 200 events annually. Spartan is on a global mission to push you towards your personal best, with over 1.5 million people participating in races every year and more than 325 events held in over 45 countries. 

Joe is a New York Times bestselling author of the books Spartan Up!, Spartan Fit!, and The Spartan Way. He is also the host of the Spartan Up Podcast.

In a bid to help people get off their couches and become more active, Joe De Sena decided to start Spartan, an obstacle race and endurance brand. Having already built and sold many businesses as a successful entrepreneur, Joe knew the strategies he needed to use to grow Spartan to its fullest potential—and yours, too. 

Joe went on to make a household brand through Spartan with many locations throughout the world. One of the key ways he was able to do this? Intellectual property (IP) protection. Joe knew the value of IP protection in growing a brand and as a result, invested a lot of money in a bid to protect his business.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Joe De Sena, the Founder and CEO of Spartan, to talk about the value of investing in intellectual property (IP) protection. Joe also talks about the lessons he learned from his pool cleaning business, working in Wall Street, and managing a business during a pandemic.