The Importance of Authority Positioning with Mike Saunders

Mike Saunders is a speaker, bestselling author of four books and a successful business coach who holds an MBA in Marketing. He is also an adjunct marketing professor at several universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. 

Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. You can learn more about him at Authority Positioning Coach.

To have a big impact in your industry, you need to position yourself so that your audience knows who you are, the area of your expertise, and what you have to offer. It’s imperative to build your credibility and set yourself apart from other experts in your field. 

As entrepreneurs, we all have competitors in our space that we’re trying to outmaneuver. So to stand out, you have to find ways to get your target audience to see and choose you over the others. And you do this by authority positioning. Through authority positioning, you present yourself as the expert in your field—and the only one for the job. 

Mike Saunders, an authority positioning expert and coach, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast. Mike discusses the importance of authority positioning for all types of entrepreneurs and experts, explains how the concept of  Zero Moment of Truth (ZMOT) works, and talks about the value of a personal brand.