Innovating to Create Real Value

Chad McAllister is the Founder of Product Mastery Now, a company that helps organizations develop innovative products that customers love. He is also the host of the Product Mastery Now Podcast, previously called The Everyday Innovator, which is among Inc. Magazine's 10 best podcasts for innovators. Chad is the author of Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator.

You can source a new product idea from almost anywhere. Suppliers, employees, previous business partners, salespeople, you name it. But what’s the greatest source by far? Developing new product ideas from those who know it best: your customers. 

When creating a new product, the first thing you need to think about as an innovator is the value the product will provide to the customer. You have to know the problem the customer has and what they need to solve it. So, how can you get into the mind of your customer and create value where they need it most? 

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Chad McAllister, the Founder of Product Mastery Now, to talk about using innovation to create real value for customers. Chad also explains why innovation does not always have to start from scratch and discusses the difference between a satisfied customer and an unsatisfied customer. Stay tuned.