How To Create the Right Business Partnership

Kris Dehnert is the CEO and a Partner at Dugout Mugs. He helped to grow the simple concept of a baseball-bat-turned-beer-mug into a worldwide phenomenon. The mugs have been featured in major publications such as Forbes and The Wall Street Journal, and have appeared on more than 27 TV news segments. 

Dugout Mugs has made custom mugs for brands like Budweiser, Molson, Coors, and the National Baseball Hall of Fame Museum. Their products are sold in all 30 major league baseball stadiums, all 50 states, and seven countries. They have also raised more than $50,000 through the charity, Cheers to Charity.

If you are an entrepreneur looking to find a business partner and grow your brand, what strategies can you use to find the right person? 

According to Kris Dehnert, the first step is knowing who you are, what drives you, what's important to you, and what you stand for. Money should not be at the forefront. After that, you’ll know what kind of partner will be right for you: the one who knows what they need to do to help grow the brand and whose values align with yours.  

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kris Dehnert, the CEO and a Partner of Dugout Mugs, about his strategies for creating the right business partnership. Kris also shares his advice on building a great idea and talks about the role intellectual property has played in the growth of Dugout Mugs. Stay tuned.