Helping Amazon Sellers Expand Their Online Market Reach

Caulen Foster is the Co-Founder and President of BrainPower, a rapidly growing, full-service digital marketing agency that specializes in multi-channel brand expansion from Amazon onto Shopify. They help Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create an effective omni-channel marketing strategy. 

Caulen is also the Founder of Almond Pro Foods, inventing the almond protein industry in 2016.

Selling on multiple channels can help many Amazon sellers expand their market share and drive more sales. It’s not enough anymore to sell on a single platform — because shoppers have different preferences and may choose to buy through one and not the other. For this reason, Amazon sellers should think about expanding to other e-commerce platforms like Shopify.

However, for this process to be effective and achieve its goals, it’s important to have the right commercially viable product that’s ideal for selling on Shopify. They also need to have a strong and unique selling proposition, build the right infrastructure to attract and capture new customers, and have the right strategies in place for retaining returning, long-term customers.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Caulen Foster, the Co-founder and President of BrainPower, about how he helps Amazon sellers expand their online market reach by moving to Shopify. He talks about the benefits of selling on multiple channels, the value of having the right infrastructure in place, and how he guides sellers through the Amazon to Shopify transition.