Building Your Brand and Providing Superior Customer Experience

Brenda Ruby is a Branding and Marketing Expert. She helped scale SNOW, a premium brand of oral care products from $0 to $100 million in revenue. She started with SNOW as the very first employee and eventually led the operations of the firm as Chief Operating Officer. 

Along the way, Brenda helped launch products into major retailers like Target and Neiman Marcus. She has also created promotional partnerships with A-list celebrities. She currently helps offline businesses develop a branded online experience through her consulting agency while she continues to advise SNOW on its growth path.

For entrepreneurs to succeed in business, you need to have a strong "why." Your “why” is what will guide you on your entrepreneurship journey and inform your decision making, from product ideation and development to marketing and making sales. As entrepreneurs, you also need to create the right products for your customers, develop the right relationships, enter into the right partnerships, and get the timing right for product launching. 

There’s something else that’s absolutely essential for entrepreneurs: providing the best shopping and support experience for customers. Whatever your process, it needs to be consistent to keep your customers happy and have them coming back for more purchases. To do this effectively, marketing expert Brenda Ruby advises listening to your customer’s feedback and making changes to improve on your offerings.

In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brenda Ruby, a branding and marketing expert, about the benefits of branding and providing superb customer experiences. Brenda also talks about the role intellectual property has played in her work and how she currently helps other entrepreneurs build their businesses.