79: Getting to Moonshot Innovation

Innovation Storytellers

English - November 01, 2022 04:00 - 50 minutes - 40.8 MB - ★★★★★ - 21 ratings
Entrepreneurship Business Careers contentmarketing disruption innovation innovationstorytelling leadership marketing narrative publicrelations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 78: How the Metaverse Will Reinvent The Enterprise at KPMG

Next Episode: 80: How Web3 Will Change The World

Lisa Wardlaw, Chief Strategy Officer from McKenzie Intelligence Services, joins me on Innovation Storytellers to talk about all things innovation and some things you might not want to hear about the future of innovation. Lisa shares with me the importance of having a strategy to take you beyond mediocrity and basic automation.

We discuss the current corporate obsession with incrementalism instead of going for the moonshots. Lisa passionately shares how many businesses spend so much on automation and creating widgets that they are no longer creating anything new. We discuss why innovation teams need to think bigger to achieve something monumentally different and avoid innovation saturation.