51. Expanding the Horizon in the Automotive Industry

Innovation Roundtable Insights

English - October 08, 2019 02:00 - 28 minutes - 19.3 MB - ★★★★★ - 1 rating
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Kai Petrick, Head of Open Innovation BMW Group, sat down with us to share details about its open innovation expertise. In the conversation he talks about how BMW has set up a global network of tech offices and how it actively collaborates with startup accelerators and venture capital. In addition, Petrick discusses how open innovation efforts also impact the larger corporate culture.