Why Businesses Need Experiential Marketing with Grant Barth
Innovation Heroes
English - November 03, 2022 04:00 - 32 minutes - 44.7 MB - ★★★★★ - 27 ratingsTechnology Business Management innovation technology automation entrepreneurship marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Heroic Rise of the CISO – Featuring Stratascale’s Michael Wilcox
Next Episode: Rethinking the Supply Chain: Meet Fulcrum’s Sunny Han
A champion for helping brands to thrive in the 21st century – and in the wake of a global pandemic that saw thousands of brick-and-mortar retailers shut down for months – Grant Barth helps brands to develop the creative strategies and solutions needed to create engagement, build brand equity and increase shareholder value. Ed meets with Grant to discuss his groundbreaking “theatre methodology” and why creating in-person brand experiences is the key to helping businesses thrive in the 21st century.
Featuring guest Grant Barth, Global Brand President of ThenWhat