S1 E08 - Jeff Tobe - But That's The Way We've Always Done It!

In this episode, Jeff shares his four pillars of engagement, why he thinks experience is a better framework than “service” or even “engagement,” how employees are also customers, and how to overcome the BTTWWADI syndrome.

Jeff Tobe has been called "The Guru of Creative Thinking" by Insider Magazine, and readers of Convention & Meetings Magazine chose him as "one of the top fifteen speakers in North America" on a list that includes Anderson Cooper, Condoleezza Rice, and Daniel Pink. He is the author of the books Coloring Outside the Lines and ANTICIPATE: Knowing What Customers Need Before They Do. He is also the co-author of the best-selling books The Sales Coach and The Communication Coach. He is also the co-author of the best-selling books The Sales Coach and The Communication Coach. Tobe is one of the most dynamic speakers in the world as attested to by his clients who include IRS, Microsoft, Chrysler-Daimler, Pepsi Cola, PNC Bank, the Internal Revenue Service, and many others. Jeff believes in the power of creativity to look at your business from a new perspective and that the most important touchpoint for business today is the internal and external customers experience, from the minute they make contact with your organization to the minute they are done. He is also the creator of ACX, the Associate of Customer Experience, online certification program. 

Silicon Valley based company Innovation Minds takes a crucial step in helping  solve the new challenges of the post-pandemic global workplace by launching this podcast, in which we interviews a diverse offering of business leaders from around the planet on how to use innovation to engage the workforce, as well as how to innovate engagement using technologies like artificial intelligence and machine learning to humanize relationships in the new distributed workplace.

Innovation Minds is a leader in using AI-driven technology to engage employees through their philosophy of Innovation At the Edge, and decided to launch this podcast to promote the urgent need for engagement at this delicate time.

Guests for our first season include corporate HR leads, world-class consultants, best-selling authors, and employee engagement and innovation experts working across a wide range of industries: Clint Pulver, Themba Chakela Jamie NotterMaddie Grant Delano Johnson Shawn Nason Luke Jamieson Coonoor Behal Jeff Tobe Niven Postma Adriana Bokel Herde Sindhu Joseph and Dickson Tang

You can read more about our season one guests at our website, and sign up for reminders to make sure you never miss an episode.