Donna Orender is Leveling the Playing Field

When Donna Orender was growing up in the 60's, if you were a girl who played sports, you had to wear boys’ shoes -- because who expected girls to play sports? Perhaps not even Donna’s father, who dismissed her afterschool stick-ball games as “unladylike”. Not one to bow to conventions, Donna Orender went on to blaze trails not just by playing three years for the first women’s professional basketball league, but in redefining sports casting and production, negotiating how golf was marketed and covered globally in her 17 years with the PGA Tour, and then in championing women’s sports as a six-season president of the Women’s National Basketball Association. Perhaps Donna’s greatest legacy is in her role today, wielding the power of connectivity and relationships, inspiring and empowering women in Jacksonville and beyond as founder and CEO of Generation W and Orender Unlimited.

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