Rytis Lauris, How to Adapt to iOS 15's Impact on Email Marketing - InnovaBuzz 463
Innova.buzz
English - October 11, 2021 18:00 - 53 minutes - 66.7 MB - ★★★★★ - 52 ratingsBusiness Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I’m really excited to have as my guest, Rytis Lauris, the Co-Founder and CEO of the eCommerce-tailored email & SMS marketing automation platform Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and eCommerce field, Rytis was well-placed to do the same with his own company. Omnisend has grown to become a top-rated app in the Shopify App store without any outside investments.
The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized eCommerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially eCommerce marketing, Rytis can deliver useful insights and actionable advice on all things eCommerce, email marketing, and entrepreneurship.
In our discussion, Rytis talked to me about:
• Lifetime value of customers and why it's important to nurture existing customers
• Best practices for email marketing
• The implications of the new privacy settings of iOS 15
Listen to the podcast to learn more.