Duane Varan, The Science of Branding and Emotional Marketing - InnovaBuzz 457
Innova.buzz
English - September 20, 2021 21:00 - 1 hour - 70.5 MB - ★★★★★ - 52 ratingsBusiness Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I’m really excited to have as my guest, Dr. Duane Varan, CEO of MediaScience, the leader in media and advertising innovation research. Almost every major innovation in the TV advertising industry over the past decade was first tested by MediaScience. Duane is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year. In four of the past six years, articles co-authored by Duane have been awarded as either Article of the Year or runner-up by the Advertising Research Foundation.
Duane is a pioneer in neuromarketing, regularly introducing new methods incorporating eye tracking, galvanic skin response, heart rate, EEG, facial expression analysis, response latency testing, and a wide variety of other methods. He is also CEO of Hark Connect, the most advanced platform for qualitative research.
In our discussion, Duane talked to me about:
The "real estate" of the mindHow all content takes us on an emotional journeyInnovative ways to measure attention, emotion, engagement, and memoryListen to the podcast to learn more.