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Fresh Find is a local Amazon alternative that allows local people to buy local products easily. It’s a simple idea with powerful possibilities.

Is it possible to build a local Amazon alternative?  When the COVID crisis paralyzed global markets in early 2020, farmers found themselves with few options. Business from restaurants and caterers came to a sudden halt.  Suddenly, the people working in the industry needed better access to local customers.

Like each participant in last April’s DMZ Hackathon, Mike Mastrella and James Jun went into the competition with a passion for solving problems like this. With a focus on building solutions with social impact, #HackTheCurve encouraged participants to think outside the box. One of the core challenges was creating a viable software solution that would allow the area’s farmers to deliver their goods online. 

FreshFind sprouted from this challenge.  The concept behind the service is a simple one.  They wanted to create a local Amazon alternative.  A shopping experience that would connect local farmers with local customer.  Online outlets from AliBaba to Wish had changed consumer purchasing habits before the pandemic. FreshFind fed on that momentum.




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