One Year No Beer and its Co-Founder Ruari Fairbairns are taking the world by storm.

The 30, 90 and 365 alcohol-free challenges set by him and the OYNB platform have proved insanely successful over the last three years, with tens of thousands of completions and a 95%+ success rate at keeping people off the booze.

Testimonials from participants that have completed the challenges are absolutely fire so I sat down with Ruari to talk about how they are doing it, why it’s so successful, and why going alcohol-free is only the beginning.

There’s some great advice and encouragement if you’re considering going sober. I went fully sober six months ago and I probably could have benefitted from OYNB myself rather than the solo-effort I made!

Inner Truth listeners can get 25% off any of the OYNB plans using the code “INNERTRUTH”.