Boycott, what boycott? NBA season opens with a bang in China

Inkstone

English - October 23, 2019 11:37 - 2 minutes - 1.32 MB - ★★★★ - 9 ratings
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After weeks of uncertainty and calls for a boycott of the NBA in China, basketball fans showed up online in droves to watch a season opener between the Los Angeles Lakers and the Los Angeles Clippers.

According to Tencent Sports, the league’s exclusive streaming partner in China, 25 million viewers watched the live stream, dispelling any speculation of a popular backlash against the NBA.

By comparison, 21 million Chinese viewers watched the second-to-last final game of the previous season…