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Feed the Leads - Eat the Rainbow: Graphic and Back-end Design

INGenius Podcast

English - September 16, 2019 21:00 - 9 minutes - 6.38 MB
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In this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communication must be beautiful as well as persuasive. Learn more about current color trends and why the back-end design such as meta descriptions, alt tags, is just as important as graphic design to set you apart from other professionals.

2:00 Importance of page titles and meta descriptions

2:32 Website maintenance, updates and backups

3:02 ADA compliance

4:07 GDPR compliance

5:05 Why you need to clean up that emailing database

5:50 Color trends