Feed the Leads - Appetizing Services: Referrals In-Person and on the Internet

INGenius Podcast

English - August 19, 2019 20:00 - 18 minutes - 13.1 MB
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Next Episode: Feed the Leads - Your SEO Menu: Creating a Healthy Website

Referrals online are called social proof. Natalie Klein and Leah Spielman discuss the power of reviews, testimonials and other socializing that create the appetite for your services and yours alone.

Show notes:

1:00 The importance of testimonials and online reviews

2:15 Asking for referrals

3:05 How client surveys can help align your brand promise and client perceptions of your brand.

4:20 Responding to a negative review

5:25 Using testimonials to drive perception

8:03 Getting online reviews – their importance and integrity

12:50 Using reviews to internally assess and improve your customer service model and processes

14:30 How reviews help with talent recruitment