CPA Influencers Series: Jennifer Hamberger on Brand Consistency and Brand Promise

INGenius Podcast

English - February 10, 2022 18:00 - 13 minutes - 9.15 MB
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Previous Episode: CPA Influencers Series: David Bier on Promoting Smart Niche Leaders from Within

Next Episode: CPA Influencers Series: Donna Erbs on Accounting Marketers Thinking Like Owners

In this episode of our CPA Influencers Series, Dawn Wagenaar interviews Jennifer Hamberger of Freed Maxick on the topic of keeping their firm's brand consistent across all offices and how Freed Maxick keeps their brand promise fresh.

Jennifer joined Freed Maxick in 2012, bringing several years of marketing knowledge from consulting, medical, and global markets. She is currently the Chief Marketing Officer. Freed Maxick specializes in the healthcare, manufacturing, real estate, banking, agribusiness and private equity sectors and has more than 300 professional and administrative personnel working from offices in Buffalo, Batavia, Rochester, and Syracuse, NY.

Dawn begins the interview by asking Jennifer to provide two tips for keeping Freed Maxick's brand consistent across the firm while also keeping the brand promise fresh. Hear what Jennifer has to say on this topic and more in our latest episode of CPA Influencers.