CPA Influencer Series: Caren Rodriguez on Communication and Strategy During an Acquisition/Merger

INGenius Podcast

English - December 03, 2021 17:00 - 13 minutes - 9.64 MB
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Previous Episode: CPA Influencer Series: Margie Craig on How to Manage the Message

Next Episode: CPA Influencers Series: David Bier on Promoting Smart Niche Leaders from Within

In this CPA Influencer Episode, Dawn Wagenaar interviews Caren Rodriguez and they discuss communication and strategy needed within a company during acquisitions and mergers as well as integrating new team members during this time.

As Chief Marketing Officer at DMJ & Co., PLLC, a Top 300 accounting and business consulting firm, Caren manages firm-wide marketing and business development initiatives that span three office locations across North Carolina. Her responsibilities include communications, public relations, brand development, strategic and industry partnerships, marketing strategy, and digital media efforts.