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Interview-Margot Bloomstein Principal of Appropriate & Author of Trustworthy: How the Smartest Brands Beat Cynicism & Bridge the Trust Gap
Influential Entrepreneurs with Mike Saunders, MBA
English - April 20, 2021 20:03 - 17 minutes - 16.5 MB - ★★★★★ - 41 ratingsBusiness business entrepreneur entrepreneurship marketing interview finance leadership health fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Margot is one of the most prominent voices in the content strategy industry. She is the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap” and “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project” and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.
Learn More: https://appropriateinc.com/trustworthy
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Source: https://businessinnovatorsradio.com/interview-margot-bloomstein-principal-of-appropriate-author-of-trustworthy-how-the-smartest-brands-beat-cynicism-bridge-the-trust-gap