Tamira Snell 'Understanding emerging trends and forecasting consumer behaviour'

Series Two

In this episode of #TheNewAbnormal, I interviewed Tamira Snell, Senior Advisor at the renowned Copenhagen Institute for Futures Studies.  

CIFS equip and inspire individuals and organisations, decision-makers and the public, to act on the future, today. She's an expert advisor who guides organisations in exploratory insight and innovation processes.

With a background in cultural sociology, her field of passion is people – to understand emerging needs, the drivers and barriers behind why and how we live and think, behave and consume the way we do, and to investigate the behavioural patterns and cultural consequences of broader societal currents. 

As a result, Tamira helps bridge the gap between the present and the future in order to define new opportunity spaces for innovation.

In our interview, we discuss her viewpoints around issues inc Design Thinking, Scenario Planning, Health Futures, mega-trends related to Individualism, Immaterialism, Transformation, the No-touch Economy, and Polarisation.

Tamira also outlined her preparations to circumnavigate the world in her catamaran, the account of which you can follow on social media. It’s a deeply inspiring story, with some amazing photos!