John Shaw 'Cockroach brands, cultural dynamics, and the future of work'

The New Abnormal

English - January 06, 2023 07:00 - 1 hour - 47.1 MB - ★★★★ - 7 ratings
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Previous Episode: Sean Pillot de Chenecey "Authenticity, Ethics and Innovation"

Next Episode: Will Skeaping 'Extinction Rebellion and The Great Reset'

Series One

In this episode of #TheNewAbnormal, I interviewed John Shaw, Chief Strategy & Innovation Officer at Superunion 'a next-generation agency built on a spirit of creative optimism'.

(His past roles inc being Chief Strategy Officer of WPP Team Red, Strategy & Planning Partner at Rapier, Regional Planning Director EAME / Joint Worldwide Planning Director at Ogilvy, and Planning Director at Wieden + Kennedy).

During the episode, John illuminates his views on issues regarding the ongoing changes in both corporate culture and agency-land, why so many agencies are still so bad at clarifying their positioning, poses the question 'what is a company' and provides some compelling answers re: the future of work inc workplaces / workforces.

He then moves on to discuss the tensions between luxury and sustainability, and why the C19 crisis has led to a resurgence of nostalgia.

Along the way, he discusses a really dynamic career that's seen him work with some of the biggest and best names in the world of agencies, and gives his advice for the planners & strategists of tomorrow. Note: since recording this podcast, John has now set up his own consultancy 'Earthling'. Checkout-his LinkedIn page for more info...