John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'
The New Abnormal
English - June 26, 2023 10:00 - 1 hour - 44.1 MB - ★★★★ - 7 ratingsBusiness Society & Culture sean pillot de chenecey brand positive the new abnormal hope community resilience the post-truth business the great reset trust innovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Series One
In this early episode of the series, I talked with John Grant, who spent his early career at JWT and BMP-DDB, before becoming co-founder and Head of Strategy for the revolutionary St Luke's .
(As you'll hear, it narrowly missed being named after...well listen and find out).
John has since become a highly sought-after consultant, and somehow managed to write several excellent books along the way, inc 'The New Marketing Manifesto', 'The Green Marketing Manifesto', Co-opportunity', 'Made With', and 'Better'.
He has worked with an array of leading global brands, along with various departments of the UK and Swedish Governments.
He's also written a sequel to the #GreenMarketingManifesto titled #GreenerMarketing.
Therefore we talk about that, #TheGreatReset...and Spiral Tribe. As you do.