James Hurman 'Pay attention to attention...and the case for creativity'

The New Abnormal

English - April 10, 2024 06:00 - 52 minutes - 36.3 MB - ★★★★ - 7 ratings
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Previous Episode: Keely Adler 'Helping brands understand themselves in shifting contexts'

Next Episode: Shermon Cruz 'From Future Shock to Gamification to Indigenous Futures'

Series Three

This reposted episode of #TheNewAbnormal podcast features James Hurman 'a creative person from Auckland, New Zealand'. He founded and continues to lead Previously Unavailable, an innovation studio that provides innovation and CX consulting and new product, brand and business design and development.

James is also a co-founder and director of Tracksuit, a SAAS business that provides brand tracking at a fraction of the normal cost and operates across New Zealand, Australia, the UK and US.

In addition, he's the author of 'The Case for Creativity' and 'Future Demand'. The first is about the data showing that when businesses are more creative, they’re more successful. The second is about why building your brand among tomorrow’s customers is the key to start-up success.

We talk about all of the above in this really interesting discussion - where James also discusses the furore at the Mi3-LinkedIn B2B Next conference in Sydney.

Where, as anyone even vaguely associated with adland knows, it kicked off in a big way re: Sharp apparently / supposedly skewering Binet and Field…