Henry Coutinho-Mason 'The Future Normal - how we will live, work and thrive in the next decade'

The New Abnormal

English - February 23, 2024 07:00 - 52 minutes - 36.3 MB - ★★★★ - 7 ratings
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Previous Episode: Sarah Rabia 'Trend Forecasting and Brand Futures'

Next Episode: Amy Daroukakis 'Using signals and experiences to develop innovative concepts'

Series Three

This episode of #TheNewAbnormal features Henry Coutinho-Mason, who is obsessed with new perspectives on the biggest question in business: "what will people want next?"

I've been lucky enough to have been given an advance copy of his new book “The Future Normal: How We Will Live, Work & Thrive In The Coming Decade” which was written in conjunction with Wall St Journal bestselling author Rohit Bhargava and is out soon. The book is the focus of our conversation, hence discussing issues such as 'How we will connect, get healthy and thrive / How we will live, work, and consume / How humanity will survive''.

(The ex-Managing Director of Trendwatching, Henry's previous book "Trend-Driven Innovation" formed the basis of their research, content & product.)

He's also co-founder of 3Space, an innovative solution to generating social value from empty commercial property. Finally, he was also mentioned as one of GQ's Most 'Connected Men in Britain'. As they say, what's not to like?