Emily Hare 'Brand Integrity, Hyper Localisation, Diversity and Adaption'

In this episode of 'The New Abnormal' I interview Emily Hare, the Global Content Strategy Director of the Publicis Groupe. (Prior to this, she was Head of Content for Make Honey, before which she spent over a decade with Contagious Communications, where she was the Managing Editor.) In our discussion, she explains her views on a wide range of issues including behavioural influencers, how to develop an informed and educated brand voice, the vital foundation of brand trust, and examples of authentic & positive brand behaviour regarding C19. In addition, we discuss the law of unintended consequences, the crucial issue of promoting diversity, economic reprioritisation re: #TheGreatReset, adaptive capacity re: the climate crisis, and the rise of hyper-localisation.  So...enjoy!