David Nottoli 'Creative Thinking, Problem Solving, Value Creation'

The New Abnormal

English - February 23, 2023 08:00 - 57 minutes - 39.6 MB - ★★★★ - 7 ratings
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Previous Episode: Joanna Catalano 'Redefining community and demonstrating leadership'

Next Episode: Mark Hanis 'The Ukraine Corporate Index: on which side of the war does your brand stand?'

Series Two

In this episode of #TheNewAbnormal, I interview David Nottoli. He's an award-winning brand and communications strategist re: some of the world's top advertisers inc Hershey, Nike, Levi's, Coca Cola, Samsung, Best Buy, and Bank of America.

Dave's built a track record of re-energizing big brands, helping small brands get noticed, and finding new ways into the consumers heart.

Along the way, he was the Director of Brand/Comms Strategy at 22squared, Group Planning Director at CP+B, SVP Account Planning at Digitas, a Brand Strategist at the Open Intelligence Agency, and a Strategic Planner at agencies inc BBH, kirshenbaum bond + partners, Lowe, and Wieden + Kennedy.

(Which makes him one of the very few to have worked for both John Hegarty and Dan Wieden).

In this episode, we discuss a wide range of topics inc numerous brand issues/problems that he's encountered along the way, how he views contemporary socio/political realities impacting brands, and the type of strategic thinking that the successful businesses of tomorrow should consider...