Chloe Markowicz 'Creativity is Contagious'

The New Abnormal

English - July 02, 2024 06:00 - 40 minutes - 28.2 MB - ★★★★ - 7 ratings
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Previous Episode: Paolo Gallo 'The Seven Games of Leadership'

Next Episode: Catherine Roy 'Change Agents, Foresight Strategy and Organisational Disruption'

Series Four

This episode of 'The New Abnormal' podcast features Chloe Markowicz, Editor at Contagious, which helps agencies and brands supercharge their marketing by learning from the world's most creative and effective companies and campaigns. They do that via their IQ intelligence platform, consulting services, training and events.

We discuss a range of issues including the latest 'Contagious Pioneers' report, which highlights agencies that set the standard for creative excellence in advertising and marketing - and where the likes of BETC (Paris) / Colenso BBDO (Auckland) / Gut (Buenos Aires) / Howatson+Company (Sydney) / Lucky Generals (London) / Ogilvy India (Mumbai) / Rethink (Toronto) / Uncommon Creative Studio (London) were the winners.

Chloe also discusses industry trends, big thinkers / dreamers / doers, and the imminent Cannes Lions Festival, where the Contagious team will be making a valiant attempt at working, in between partying at the 'Contagious Villa'.

She also discusses how to break into the industry, and the experiences that led her to editing everyone's favourite industry title, which exists to inspire and enable contagious creativity.