Influencer Business: A podcast by Trove artwork

Influencer Business: A podcast by Trove

82 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 91 ratings

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

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Episodes

Liz Adams On The Natural Evolution Of An Influencer's Platform

November 14, 2019 16:00 - 36 minutes - 24.8 MB

Liz Adams of Hello Adams Family (formerly Sequins & Stripes) is the Chicago-based blogger who started blogging before influencers were even a thing. Her evolution as an influencer is a great example of how bloggers and influencers can (and should) focus on what they are most interested in creating, even if that changes over time. Liz's ability to pivot her platform towards topics that excite her personally and her dedication to creating quality content has enabled her to build a highly engag...

Celebrity Doctor, Dr. Dendy Engelman: Work hard, do what you were trained to do and the opportunities will come

October 31, 2019 14:00 - 52 minutes - 36.4 MB

Dr. Dendy Engelman, MD, is a Cosmetic Dermatologist and board-certified dermatologic surgeon to the stars. In addition to treating some of your favorite celebrities, she's completed over 15,000 surgeries during the course of her practice, she's an expert in her field, and she's an influencer herself. Dr. Engelman takes us through her career path and how it naturally flowed into the influencer space, which then led into further unique career opportunities. She's a huge advocate for authentici...

Jessica Herrin, CEO of Stella & Dot, On Reinventing Flexible Earnings For Women

October 24, 2019 14:00 - 54 minutes - 37.6 MB

Stella & Dot CEO and Founder Jessica Herrin is a serial entrepreneur and a mother of two, who considers herself a warrior for women in the world. She champions women having more financial fierceness, choice, flexibility, and freedom in their lives. On this week's episode, she'll walk us through her career path and the (sometimes risky) choices she made that led her to a place of meaningful work and a life she loves. A must-listen for anyone looking to branch their careers into a place of fle...

Hitha Palepu: Optimizing Life In A Joyful Manner: Problem Solving, Entrepreneurship, & Sharing Your Passions

October 17, 2019 14:00 - 46 minutes - 31.7 MB

Hitha Palepu does it all—seriously. She's an entrepreneur, mother, wife, blogger & influencer, podcaster, essentially—she's busy. But she's also incredibly thoughtful about her time, and where she focuses and compartmentalizes her efforts. This is a must-listen for anyone balancing multiple roles, following multiple creative and professional pursuits, and looking to develop strong scheduling habits with meaningful items prioritized.

Justin Livingston on the importance of community and leaving a legacy

October 10, 2019 15:00 - 44 minutes - 30.4 MB

Justin Livingston (@JustinLiv) of ScoutSixteen.com joins us on this episode of Influencer Business to talk all things influencers. As one of the original influencers (he has been doing this for more than 10 years), Justin provides amazing perspective on the ever-changing industry. In addition to sharing the incredible story for how he came to NYC in the first place, Justin shares his thoughts on why you need to build a strong community of people around you in order to succeed and why leaving...

Fixing Photo Theft & Protecting Your Content As An Influencer

August 26, 2019 14:00 - 27 minutes - 18.8 MB

The Trove Team is thrilled to announce the launch of our newest tech product, built to give influencers a solution to an incredibly prevalent and serious problem: image theft. Trove Image Monitoring locates and reports on the theft and unauthorized use of influencer photos, and then helps them take action against these violations. Join CEO Rich Scudellari as he walks you through our new product, but why it matters—giving you a high-level view of how this product is changing everything for ou...

Blair Eadie shares her strategy to building her business, how to approach influencer collections, the changing consumer and what she'll be doing in 5 years

July 26, 2019 16:00 - 1 hour - 43.9 MB

Blair Eadie, one of the original influencers, joins us on this episode of Influencer Business to discuss all things influencers. From her amazing career on the corporate side of fashion to her transition to a full-time influencer to her thoughts on the future of the industry, we discuss a wide range of topics. In addition to broader industry trends, we also dive deep on how Blair has built her own business, why she remains laser focused on fashion and her recent (and maybe ongoing?!) collect...

Kamiu Lee, CEO of ACTIVATE, on why storytelling is as important as engagement data and how to scale relationships with tech

July 16, 2019 19:00 - 58 minutes - 40.4 MB

Kamiu Lee is the CEO of ACTIVATE, a marketplace for creators and marketers, and she joins us on this episode of Influencer Business to share her insights garnered as someone who sits in between brands and influencers. We touch on a lot of different topics, including how to scale relationships with technology, why storytelling is as important as data and how to best position yourself as an influencer. A wide ranging conversation that is valuable for both influencers and marketers alike.

Chloé Watts, founder of chloédigital, on why you need great tech support and the most common mistake influencers make on their blogs

July 11, 2019 18:00 - 47 minutes - 32.5 MB

Chloé Watts, founder of chloédigital, joins us on Influencer Business to talk about the key building blocks to an influencer's technology strategy and why good tech support is a must today. Chloé founded chloédigital in the early days of the influencer boom and now provides technological support and resources to a massive community of bloggers and influencers. Beyond providing amazing tech support, Chloé is a wealth of knowledge all things influencer.

The First 20: A quick look at our first 20 episodes of Influencer Business

June 26, 2019 22:00 - 31 minutes - 21.7 MB

Episodes 1-20 went by way too fast, so we wanted to take this opportunity to share with you the key highlights and takeaways from the guests we've welcomed so far. Covering lots of ground, everything from copyright law, to hiring, to building your brand authentically, we created our podcast to give the influencer industry the content and resources it needs to grow and thrive. Listen to this episode to get caught up on the major moments, but we also encourage you to go back and dive deep on e...

Jordan Becerra of InfluencerSEO on why influencers need to care about their websites and SEO

June 20, 2019 12:00 - 44 minutes - 30.6 MB

Jordan Becerra, co-founder InfluencerSEO, joins us on influencer business to talk all things SEO. While working with Lauryn Evarts of the Skinny Confidential, Jordan recognized SEO as a massive and largely untapped growth opportunity for influencers, so she decided to build a business specifically to help influencers tap into its enormous potential. You might not know it, but your website and/or blog are your most valuable resource. In this episode, Jordan shares her top tips on optimizing y...

Color Me Courtney and Paris Sims on branding, diversification and the power of community

June 07, 2019 21:00 - 1 hour - 27.8 MB

We sit down with the queen of color, Courtney Quinn, and her fiance Paris Sims to talk about a number of things. They share with us their secrets on building a strong brand, the power of the community in influencing (and not just with followers) and why you need to be diversifying your platforms now! Awesome conversation with two great people in the industry!

Ijeoma Kola On Getting Her PhD While Building Her Business

May 30, 2019 16:00 - 41 minutes - 19.2 MB

PhD candidate and lifestyle blogger Ijeoma Kola joins Influencer Business this week to talk about balancing life as an academic and an entrepreneur. Ijeoma shares her thoughts on a variety of topics including being married to someone at the complete opposite of the social media spectrum, historical blogs that make us cringe a little and why she tries to educate her audience with every piece of content she publishes. Words of wisdom and lessons learned aplenty—a must listen for anyone who wan...

Brock Williams and Chris Lin of Yummertime share their perspective on being both a couple and business partners and how they make it work.

May 23, 2019 13:00 - 54 minutes - 24.8 MB

Brock Williams and Chris Lin of Yummertime join Influencer Business this week to discuss going into business with your partner and everything that entails. The couple and professional duo also get real about making the leap from "real jobs" to full-time influencing, and supporting each other while making the change. They also share the impact they have had by just living to their own standards and norms, not anyone else's. A must-listen for anyone in business with their partner or just looki...

Negotiation: Lawyers Julie Matlof Kennedy and Danny Miller on how to be a top-notch negotiator

May 16, 2019 17:00 - 55 minutes - 25.6 MB

On this episode of Influencer Business, we sit down with lawyers Julie Matlof Kennedy and Danny Miller to discuss effective negotiation strategies for influencers. We dive into both the theory and practice of being an effective negotiator and discuss specific examples that apply to influencers and the influencer marketing industry. Whether you are a mega-influencer doing massive deals or a micro-influencer working on smaller projects, Julie and Danny provide incredible, practical takeaways t...

Olivia Rink & John Philp Thompson on the importance of location in building a business

May 10, 2019 15:00 - 55 minutes - 25.5 MB

In this episode we sit down with Olivia Rink and John Philp Thompson, two influencers and best friends who recently moved from Chicago to New York. We talk about the differences between the two cities and how their lives and businesses have changed because of the move. They give great advice to influencers at every stage who are looking to build their businesses, regardless of where they are located. It's an incredible conversation and a wonderful look into the impact that location has on yo...

Katie Sturino on what it takes to be an entrepreneur, finding her niche and what it means to be truly self-funded

May 02, 2019 07:00 - 52 minutes - 24 MB

Entrepreneur, influencer, and dog-mom to several famous canines, Katie Sturino is a veteran of the influencer space. While she might be most well known for her blog the 12ish Style, Katie’s experience in the industry goes back to when she ran her own PR agency and launched the career of perhaps the most successful pet influencer of all time: Toast Meets World. Now, Katie spends most of her time advocating for the 68% of US women who wear size 16+ and growing her personal care company, MegaBa...

Half Baked Harvest's Tieghan Gerard on The Role Of Influencers & Building A Community

April 24, 2019 02:00 - 51 minutes - 23.5 MB

Beloved food blogger and influencer Tieghan Gerard of Half Baked Harvest joins Trove for a discussion about building, connecting with and serving an audience. Beyond that, Tieghan talks about making sure you keep that audience as the focal point while working with brands. Plus, she shares what she thinks about while she is creating content and why each post has to scream "EAT ME."

Brendan Fallis On The Multi-Hyphenate Hustle

April 18, 2019 19:00 - 1 hour - 30.6 MB

We're joined by multi-preneur and influential voice in the DJ, fitness, and fashion spaces Brendan Fallis—to discuss what it means to do a lot of things at the same time, especially when those things are tough to explain to others. Brendan talks about his path to becoming one of New York's most sought after DJs, how he juggles a multitude of different business interests and why you NEED to push yourself outside of your comfort zone. If you are an entrepreneur who does a lot of different thin...

Krystal Bick On Collaborating With Other Influencers

April 11, 2019 04:00 - 43 minutes - 20 MB

In this episode, we're joined by influencer Krystal Bick of This Time Tomorrow. She'll explore with us the unique opportunities and benefits that come alive by tapping into the creative resources around you. Connecting and collaborating with friends and influencers you admire allows amazing content to happen in a really authentic, inspiring way—and can also lead to ideas you weren't expecting.

Hilary Sloan on authenticity, diversification and why you can't fool the internet

April 03, 2019 04:00 - 41 minutes - 18.8 MB

Hilary Sloan, Senior Director of Influencers & Partnerships at ShopStyle, is a trusted and sought after voice in the world of content monetization. We'll discuss owning your content, owning your audience, and the power of platforms that feel "old" to us—but in reality hold immense power. Beyond that, she reminds us that there's more to influencer business opportunities than Instagram and at the forefront of influencing is authenticity. Build your community based on your authentic message—and...

Grace Atwood offers her insight into cultivating partnerships, and why networking and relationships are the backbone of your business

March 28, 2019 04:00 - 37 minutes - 17.4 MB

Joining us this week is Grace Atwood, founder and the voice behind The Stripe, a lifestyle blog for the stylish bookworm, that she has been running for the last nine years. She's also the co-host of her own podcast, Bad On Paper. On this episode of Influencer Business, Grace offers her insight into cultivating partnerships, and why networking and relationships are the backbone of your business. There are so many gems here for influencers at all stages of their careers. A must-listen for anyo...

Lydia Hudgens: A Photographer AND An Influencer

March 21, 2019 04:00 - 1 hour - 31.6 MB

This week on Influencer Business, we're joined by photographer-turned-influencer Lydia Hudgens, who will chat with us about the progression and layering of her career from one realm into two—and how both of those worlds are impacting plus size modeling. 

Influencer Evolution with Zanita Whittington: Maintaining A Business In An Evolving Landscape

March 13, 2019 04:00 - 53 minutes - 24.7 MB

We sit down with Zanita Whittington, one of the original influencers, to talk about the evolving influencer landscape, how to grow as a creative and how aspiring influencers can focus on their uniqueness to make their work count. Zanita's career started as a fashion model at the age of 15 in Australia. From there she has evolved into a blogger, influencer, technology entrepreneur and now runs a full-service production studio in New York. She has worked with the worlds top brands and still co...

Performance Management & Firing with Kat Cole (President & COO of Focus Brands)

March 06, 2019 05:00 - 1 hour - 31.5 MB

We sit down with Kat Cole, one of the best leaders in the business, to discuss how to effectively manage your team and handle the firing process. Kat shares with us the incredible leadership lessons that she has learned throughout her meteoric rise. After starting as a hostess at Hooter's at the age of 15, she decided to drop out of college when she was given the opportunity to open up Hooter's franchises all over the world. She quickly became one of the companies most trusted employees at t...

Onboarding - The crucial (but often forgotten) part of the hiring process

February 27, 2019 05:00 - 42 minutes - 19.5 MB

Onboarding is a critical part of the hiring process, but it is often overlooked. You have invested a lot of time and effort into finding the perfect candidate, don't ruin it because you don't onboard them properly. We sit down with Caitlin Wilterdink who has spent the last decade recruiting and oboarding everyone from interns to C-level executives to discuss how to onboard properly.

How to Interview As An Influencer with Mary Orton: Things Get Personal

February 20, 2019 05:00 - 39 minutes - 18.1 MB

This week's guest is our own Mary Orton, the influencer behind Memorandum.com and Trove’s co-founder. As an influencer, tech entrepreneur and former investment banker, she has seen it all when it comes to hiring.  On this episode, Mary shares her perspective on running a successful interview process and the unique challenges faced by influencers. 

When to Hire, Who to Hire, with Camille Styles

February 12, 2019 05:00 - 49 minutes - 22.8 MB

Camille Styles is an entrepreneur based in Austin, Texas. She's grown her influencer business from just herself + 1-intern, to a team that's now seven people strong. In this episode, Camille takes us through her insights on hiring, sharing with us her experiences throughout the process, as well as her (pretty genius) perspective on what makes a great team.

Copyright For Influencers: Who Owns Your Images?

February 05, 2019 05:00 - 38 minutes - 17.4 MB

As an influencer, your photos are your greatest asset. But who owns them? In this episode we're covering copyright law, and the answer might surprise you. Our guest is Leslie Burns, a copyright attorney from California. She entered law school specifically to become a copyright attorney, and spends her career representing visual artists and serving as an advocate for creatives. If you create beautiful photos and post them online, you should hear this.

Influencer Incorporation: How incorporating your business can save you ... a lot

January 29, 2019 05:00 - 19 minutes - 9.05 MB

On this week's episode, we discuss the benefits of incorporating as an influencer, and the security afforded to you and your assets as a result. Our guest is Diana Lopez, a CPA and founder of her own practice with over 20 years of experience. Her perspective as a tax manager is invaluable for influencers who so often have their personal and professional lives closely intertwined.

Protection Online: How Influencers Can Protect Their Information Online

January 23, 2019 11:17 - 20 minutes - 9.38 MB

This week’s guest is Dr. Lorrie Cranor, a professor at Carnegie Mellon University and an expert in online privacy and security. This episode will cover online security and how it can potentially affect influencers with unique and significant consequences. Stressing the importance of password strength and potential vulnerabilities online, we’ll discuss tools and best practices for online security with Dr. Cranor. 

Welcome to Influencer Business

January 15, 2019 18:22 - 2 minutes - 1.23 MB

Meet Rich Scudellari, CEO of Trove and host of Influencer Business. In this brief introductory episode, Rich will walk influencers through what they can expect to hear and learn from our weekly podcast. If you are an influencer building a business or considering entering the influencer industry, this podcast is your professional resource. 

Guests

Camille Styles
1 Episode

Twitter Mentions

@ljin18 1 Episode
@kyurieff 1 Episode